Sofia Mashovets

𝐒𝐞𝐥𝐟-𝐬𝐚𝐛𝐨𝐭𝐚𝐠𝐞: 𝐟𝐫𝐨𝐦 𝐬𝐭𝐮𝐜𝐤 𝐭𝐨 𝐭𝐡𝐫𝐢𝐯𝐢𝐧𝐠. Join my 6-session custom coaching program. What we'll work on: You know what you should be doing. You might even know why you're not doing it. And yet — here you are. In this program, we'll explore your true needs, patterns, limiting beliefs, and habits that keep you in your own way, and build a path forward that doesn't rely on willpower or pushing harder. 𝐀𝐛𝐨𝐮𝐭 𝐦𝐞 ICF certified transformational life coach (ACC), focusing on mindset and actionable insights that help you tackle self-sabotage: not through willpower, but by actually understanding what's driving it. I came into coaching from marketing and communications — 15 years, multiple companies, multiple continents. Junior exec and copywriter to Head of Marketing to CMO. Promoted, achieved, left, repeated. Got the things I was supposed to want and felt surprisingly little about them. For a long time I couldn't fully explain why. Eventually the answer became impossible to ignore: the work that actually energized me was never the strategy decks, the budgets, or the campaigns. It was the people. Mentoring my team, watching someone grow into a role, having the real conversations that helped someone figure out what they actually wanted. That's what I do now — for real.